Technology and Customer Empathy with Nick Crocker [Podcast]

When you know what you want, decision making is easier. The hard part is figuring out what you want. Embracing the confidence in your decision making, allows you to enjoy wherever your the journey takes you. Someone who knows this through experience, is Australian entrepreneur Nick Crocker, who I had the pleasure of interviewing at Southstart 2019.

Nick is a General Partner of Blackbird Ventures. His entrepreneurial tale started when he launched We Are Hunted, software that continuously scanned the Internet to identify the hottest new music. Having caught the startup bug, Nick then launched a digital healthcare company. As someone who was rubbing shoulders with the likes of MySpace, Foursquare, Flickr and Tumblr in 2009’s Silicone Valley, and has written a blog posts with almost 900,000 reads, Nick has many stories to share.

In today’s episode of Be The Drop, Nick reflects on his extraordinary entrepreneurial journey, including selling his business to Twitter. He discusses the huge impact on his career that being surrounded by tech startup legends had and he shares his thoughts on the challenges tech companies have in demonstrating real empathy towards their customers.

Interview with Australian entrepreneur Nick Crocker

“If you want to change someone’s life with your business, you must have caring and understanding.”

In this episode with Australian entrepreneur Nick Crocker, you will learn:

  • How Nick connected with and became employed by one of his internet heroes
  • Insight into the New York 2009 tech dream world surrounded by Flickr, Vimeo, Tumblr, Meetup, Foursquare
  • How to deep dive into complex consumer issues like people’s attitudes to healthcare
  • The importance of customer empathy as a differentiating factor
  • How to conduct authentic, grassroots level market research
  • What it’s like to sell your company to a mega-business like Twitter
  • The difference between a message that receives a lot of attention and one that actually deserves it

“Great communication is authentic but not necessarily popular. If it’s real to you, it will find and connect with the right audience.

Recorded Live at SouthStart


Are you an Australian entrepreneur who is considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs.

If you’ve got any questions or feedback about this episode, I’d love to hear your comments! Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

For subscription and channel details and links, scroll to the bottom.


Amelia xx

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.


Share this:

» Need Marketing Support? We've Got Exclusive Birthday Special Offers!...

About the Author: Amelia Veale

Yes! Help me unlock Storytelling Superpowers!

Sign up to receive our latest blog posts, interviews and top tips to super-charge your brand storytelling.

Enter BETHEDROP in checkout for 10% off unlimited music for your next project We've put together simple to follow instructions to help you record the best quality audio from online meetings to turn into podcast content.