How To Write A Killer About Us Page
Once upon a time, there was an awesome company founded by a passionate individual. But nobody really understood who she was or why her business was great... Unfortunately, this reads like the first two lines of most small business stories. You started a business for a...
Tell Your Business Story With A Sales Mindset
In the last Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you're looking to make sales. You are offering products or services that are of value to your...
Putting Your Customer At The Centre Of Your Story
In the last Storytelling Program blog post, we talked a lot about you. It was all about WHY you do what you do. This is super-important in developing your business story. But the other equally important side of this equation is your audience. So, in this blog post,...
The WHY at The Heart of Your Business Story
The most successful organisations and compelling business stories all have something in common. They understand not only what but why they're doing business. In this blog post, we take a look at the WHAT, HOW and WHY of your business... WHAT, HOW, WHY I love this...
5 Winning Brand Storytelling Examples To Help Your Story Marketing
Brand storytelling is not a new idea. Top brands like Apple utilised the power of story marketing back in 1997 with its Ad, Here's To The Crazy Ones. Over recent years, we have seen an increasing number of impactful and inspiring brand storytelling examples. We all...
Why Storytelling In Marketing Delivers Results In 2021
You may be wondering why we talk about the power of story so often; and what "unlocking storytelling superpowers" actually means; and exactly why storytelling in marketing is the best approach. Few can deny the power of a good story, at the movies, over a drink in the...
15 Storytelling Quotes To Inspire Your Marketing Strategy in 2021
Why Storytelling? Marketing isn't about products anymore, it's about the stories we tell and the way our brands makes people feel. (If you don't believe us, read this blog post.) We find that storytelling quotes can provide a bit of inspiration when reviewing our...
Money Mastery: The Mindset with Jessica Giles
In the final episode in our 2021 Reframed: BTD Podcast Mini-Series, we look at the energy and intention behind our actions, how we can harness that power to become financially free through a money mastery mindset. Jessica Giles creates financial transformation. A...
Discovering Your Unbound Identity with Penny Hall
The third in our 2021 Reframed: BTD Podcast Mini-Series, this episode dives into what's involved in discovering your unbound identity and its importance for our feelings of strength and positivity. Penny Hall is someone who throws herself into life. The ups and the...
Thrive: Align With Your Values with Nardia Renney
The second in our 2021 Reframed: BTD Podcast Mini-Series, this episode covers some important tools and techniques for re-evaluating your intention and purpose to align with your values. Nardia Renney is someone with a powerful message, and some of Australia's best...