I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn’t until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of storytelling.

It was there, set against the burnt red earth, blistering sun and endless blue skies that I began my journey towards a realisation that storytelling is a vital element in all areas of our lives, including business.
In today’s episode of Be The Drop, I tell the story of my awakening to the power of storytelling, I discuss why storytelling and marketing go hand in hand and look at how the power of story is effective in business.

Want to have a compelling business story and a killer About Us page? We’ve just launched a FREE Storytelling Program via our Facebook Group, Brand Storytelling Superheroes. Click here to 

SUBSCRIBE to us in iTunes here (Android users can access through the free app ‘Podcast Addict’).


Get more free marketing resources on our video channel – SUBSCRIBE to us in YouTube here.

PS: REMEMBER to follow us on FacebookInstagram and Twitter.