Today, I had the pleasure of chatting with Jim and Christina from Mr. and Mrs. Romance, a travel blog from his and her perspective. These two are an absolute blast, and it is obvious that they love what they do. They are funny, honest, and yet very protective of the community of followers that have gathered.

A community they see more as friends. The kind of friends you candidly recount stories to about your recent trip to Bali. Giving them the inside scoops on what is “Must See” and “Must Avoid”. They highlight their reviews with the good and not so good which has been fundamental in the trust that they have earned. Here’s the scoop on how Mr. & Mrs. Romance keep their readers coming back for more.

Uniting and Bringing the Community Together

Sharing a story through images and video is how Jim and Christina unite their community and it’s through these images they take people on the journey with them. The stories are a way to connect everyone. Jim is the writer, and they’ve found men are attracted to a blog written in a male voice. The evolution of their community is thanks to telling stories through images and using an authentic voice. It has also grown their community into what feels like a group of trusted friends.

Trust, Authenticity, and Passion Creates a Community Connection

Jim and Christina now have a larger platform to share their travel adventures, and they take the trust of their readership very seriously. Trust is built through honest advice that in helpful and thorough. For them, seeing people come back to the site and share their own experiences of a place show them that they are connecting in a meaningful way. Their community extends to the places they visit, and the small businesses they support through sharing their experiences within them. They love nothing more than knowing people are visiting these small and sometimes remote places because of a review they’ve uploaded.

Telling good stories by playing to their personal strengths of Christina focusing on photography and Jim focusing on the writing is what motivates readers to take action and follow their travel suggestions. They tell really good stories by expressing how they feel when they are in these places. The passion of their shared experiences is what people want to tap into and as such inspires Jim & Christina to continue to share their experiences.

Kinship and Handling Negativity

Having a positive mindset and sharing the results of the new adventure creates kinship in the community. When Jim blogs he imagines that he is blogging to a friend. Putting out positivity, they remain open minded and objective. In a way that creates a safe, but positive space.

Successful Platform of Communication

Everything revolves around the blog, but social media is where the engagement happens. The community likes to hang out on Instagram and Facebook. The social engagement on these platforms drives traffic back to the blog.

Be The Drop – Top Communication Tip

Being authentic works. Tell a genuine story and people will read it and come back for more and even take action. Honest information is fun.

About Jim and Christina

Jim and Christina met at random back in 2000. They soon realised that they shared many insights about the world around them and decided to explore it together. They are still together today, and blog about their adventures. They have a mutual love of eating, drinking, and exploring new places and sharing their adventures.


“We take people on our journey with us through our stories on our camera and connect everyone in our community” Christina

“Trust is all you have, and we take it really seriously” Christina

“Because we play to our strengths, we have the best of both worlds on the site” Jim

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Enjoy! Amelia xx

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