In episode 207 of Be The Drop, Durkhanai Ayubi provides fascinating insight into the human psyche and where our need to polarise has come from. We reflect on the differences (and the similarities) between the Western vs Eastern narratives, male vs female narratives and how we can shape humanity through storytelling. This episode was recorded as […]
In episode 206 of Be The Drop, Anneli Blundell speaks knowledgeably and passionately about gender equality in the workplace and the unconscious bias women and men experience every day due to their gender. She also reveals the key to good leadership, whether you’re male or female.  —- Are you considering starting a podcast? At Narrative […]
In episode 205 of Be The Drop, Melanie Dancer, career transition coaching specialist, provides honest insight into what it’s like to be a first responder and help victims of crime. Melanie shares her pivotal career changing moment and provides tips on how to plan for your own career transition or progression. —- Are you considering […]
In episode 204, Annelise Worn, Marketing Agency CEO, discusses the importance of evaluating what you dislike about your industry to figure out how you are going to do things differently. She also shares a range of invaluable Facebook marketing for small business tips and tactics – these are tried and tested, actionable strategies that you […]
In episode 203 of Be The Drop, recorded LIVE from Loreto College, Chelsea Randall, Brittany Elmslie and Bruce Djite discuss the challenges of society’s unconscious bias towards women in sport. We take questions from students and uncover insight into how each panellist overcame adversity to enjoy their successful sporting careers. — This episode was recorded […]
In episode 202, Ben Teoh from the City of Marion, discusses the need for innovation at every level in business, particularly as we navigate the ever-changing digital landscape. Ben details the importance of digital inclusion, and also reveals his top tip for storytelling with impact to reach and inspire your audience. —- Are you considering starting […]
In episode 200 of Be The Drop, JP Drake from Drakes Supermarkets discusses his mission to disrupt the supermarket industry by “doing the right thing, telling the truth and being honest”. He also shares numerous ‘from the frontline’ COVID19 stories and reveals his top tips for storytelling in retail marketing. —- Are you considering starting a podcast? […]
In episode 199, Neha Awasthi discusses the need to avoid a perfectionist mindset. She also reveals incredible insight into how combining storytelling, soul and strategy can result in compelling social media marketing and lead generation.  Neha Awasthi has an interesting story. Arriving in Australia from India (via Italy) and starting her own business, Neha is forging […]
My guest this week, Matt Minear, describes himself as a “Creative Rebel” and is the co-founded of Adelaide creative agency, BAD. Matt believes in challenging the status quo, and in doing so, creating impactful creative branding that gets noticed. In episode 198 of Be The Drop, Matt discusses the similarities between creative marketing and skateboarding. He […]
Hello and welcome to Be The Drop Podcast! Hosted by Amelia Veale, a passionate communicator and director of Narrative Marketing. Stories connect us as humans. A well-told story can motivate and inspire us. Be The Drop is a weekly interview podcast that investigates how to tell engaging stories. Join host Amelia Veale on our shared […]
In episode 197, Louise Miller Frost, CEO of St Vincent De Paul, South Australia talks about starting her new role during the onset of covid-19, we discuss the importance of more female representation in senior leadership and she explains the incredible importance of Vinnies services, including the Women’s Crisis Centre. This year I’ll participate for […]
In episode 196 of Be The Drop, Chris Warman and Amelia Veale discuss their top lessons learned when looking to shift culturally ingrained gender equality narratives. Through their documentary series, Transcending The Gender Narrative they interviewed a diverse range of men and women, of different ages and from different cultural backgrounds.  We also share a […]
Today, we live in a world of fake news and alternative facts – an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus. As consumers and concerned citizens, where do we go for trustworthy information? My guest this week, Lisa Watts, […]
Some years ago, while living in Broken Hill, I was privileged to work closely with the local aboriginal community. It was through this work that I learned the very real and tangible power of storytelling to bridge gaps and help foster positive change. As a non-aboriginal Australian, this experience helped motivate my desire to understand […]
I’ve been involved in video production for nearly 20 years and audio production for 5 years, over which time I’ve learnt and continue to learn techniques to help craft story. I’ve self taught myself tools like Adobe Premiere and RODECaster Pro but my primary role is not editing, it’s marketing and storytelling. However, through my […]
In traditional Japanese philosophy, wabi sabi (侘寂) is a world view that sees beauty in imperfection. A concept that as we muddle through remote working and home schooling during COVID-19 restrictions, I have seen an increased number of people embrace. Business meetings from home via Zoom have increased our empathy for life’s imperfections, as we […]
I’ve been passionate about the power of video content for a long time. Being visual, it’s possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may lie in advanced AI software, used to create extremely personalised […]
The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it’s estimated to be worth more than $100 billion. There’s a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly half of all advertising spend. But with all this […]
I believe that we can absolutely take our work seriously but still have fun whilst doing it; actually if you’re not able to have fun and implement playful work practices, I’m not sure what’s the point! As adults, we sometimes forget how important it is to remain playful and curious about how we learn and […]
Visual storytelling is incredibly powerful, particularly when it comes to conveying emotion. Feature films deliver the ultimate form of visual storytelling, connecting us with narratives that deliver impact. Territory Studio use motion design and visual effects technology to enhance and enrich a cinematic world to bridge fiction and fact, the future and now. David Sheldon-Hicks […]
As an extrovert, I sometimes take for granted how comfortable I feel networking and meet new people. In a professional capacity, it’s an extremely valuable skill to have – to speak confidently in meetings and to make contact with new business prospects. However if you don’t feel comfortable in this situation, then you’ll definitely appreciate […]
These days have been unlike any other. Like me, I’m sure you’re finding the frequent and daily changes to things we previously considered everyday norms, to be an incredibly surreal experience. Now more than ever is a time to lean in and support each other – even if that needs to be virtually and without […]
A waterfall begins with one drop. That’s the concept behind the Be The Drop podcast, and a key philosophy in my life. I believe that, together, we can create and achieve amazing things. My guest this week has a very similar outlook. In fact, the philosophy of his company, Bionic, is ‘together, we find a […]
Success isn’t something that happens overnight, it’s much more long term and comes from building knowledge and experience. Chef Adam Liston started collecting cookbooks from a young age but it wasn’t until he left high school that he started working as a cook. Surfing through the day allowed him to indulge his interest in cooking […]
Working in marketing, I’m often asked about the balance between creativity and strategy – which is more important? How do businesses harness creativity in a strategic way? But they’re not ‘chalk and cheese’. They’re not opposites that somehow need to be brought together. Someone who knows this better than many is this weeks guest, Shingy. […]
My interview this week is with a woman after my own heart. Her ‘item of significance’ is a microphone, she’s a business owner and radio host who values meaningful conversations, understanding the profound importance they have in today’s digitally connected world. Lisa Leong was working as a lawyer when she first starting interviewing guests in […]
While stories can educate and connect us for a positive purpose, they can also be used to create negative impact. My guest this week is an authority not only on storytelling but also on how to reshape stories that have been used to turn society, in his case, against the cannabis plant and hemp products. […]
Podcasts provide a unique opportunity to communicate by sharing stories on just about any topic. As a scientist, you might think Ahmad Saleem is more comfortable with written communication. However, as the Co Host and Producer of Exploration Radio, he believes that podcasting is the ideal medium for exploratory conversations. Ahmad describes himself as an […]
There is much to learn from other people’s stories, if we take the time to stop and listen. Storytelling can be incredibly powerful and help us to find meaning, build connections and drive change. My guest this week, Brittany Elmslie has a story that’s both extraordinary and extremely relatable. Brit has achieved more than your […]
I’m a talker; but as a student and trainer of effective communication, I also know that communication is not just about talking. Communication begins with the stories we tell ourselves, and often we’re not even aware of the impact our self-talk is having on us. This week’s guest explains this concept and how art therapy […]

 

 

Now is the time to shine – it’s time to tell your story.