Working in marketing, I’m often asked about the balance between creativity and strategy – which is more important? How do businesses harness creativity in a strategic way? But they’re not ‘chalk and cheese’. They’re not opposites that somehow need to be brought together. Someone who knows this better than many is this weeks guest, Shingy.
David Shing – or Shingy as he’s more commonly known – is a Digital Prophet. In basic terms, he contextualises behaviours and trends for brands within the digital landscape. He advises how to have great ideas that bring brands more value – so creativity and strategy are in his makeup. But with a background in design, media and marketing, the real superpower Shingy has at his disposal is his unquenchable curiosity.
In this episode of Be The Drop, recorded LIVE from Pause Fest, Shingy provides tips on how to unearth great ideas, he reflects on the definition of craft and being a craftsman, plus we have an interesting debate about storytelling and the power of curiosity.
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