If you have a genuine interest in the content you’re putting out there, the chances are high that others will feel the same. Before you know it, you’ve got an audience who are engaged in your content.

This is what James Deg, founder of bathblogger.com, discovered after initial interest from Instagram pictures he posted of the unusual baths he’d come across during a trip to Japan. After only 8 months, James’ blog has grown significantly and he is expanding his authority in the world of bathing. In today’s episode of Be The Drop, James talks to us about finding his niche and gives us his ‘two for the price of one’ top communication tip…

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