Episode 275, was recorded LIVE after the Creative Industries panel discussion. Audience members were invited to ask questions of the three panel members Evan Dalziell of Northern Sound System, TikTok star Jenna with the PINK and me, your podcast host Amelia Veale. As a content creator, you may have some of these questions! From how […]
Episode 274, was recorded LIVE at the Creative Industries panel discussion where we hear from Evan Dalziell of Northern Sound System, TikTok star Jenna with the PINK and me, your podcast host Amelia Veale. We discuss the changing world of media consumption and broadcast channels, sharing our top tips on how to embrace these new […]
In episode 273, I’m joined by Fiona Mort, head of 1800RESPECT, the national helpline for sexual assault, domestic and family violence. Fiona discusses the barriers and challenges women must overcome in their journey to escape domestic violence, often for them and their children. Fiona also explains how lack of understanding and seemingly innocent questions such […]
In episode 272, I am equal parts excited and sad as we say ‘farewell for now’ to the legendary Chris Warman. The sad part is obvious, having worked with Chris for many years now, it’s hard to imagine Narrative Marketing without him. However, Chris leaves to start a new and exciting chapter as he and […]
In episode 271, I am thrilled to speak with Moira Were AM who shares her extensive and practical advice on how we can evolve, shift or reshape, the systems that no longer serve us; the systems that are holding current inequalities in place. Moira draws insights from her different roles, as a Cultivator for Ethical […]
In episode 270, I speak to Supt James Blandford about the frontline realities experienced through his work with SA Police, responding to domestic violence. Supt Blandford discusses the need for wider community understanding, the critical need to be informed and educated about the alarming rates of domestic violence within our community. On average, one woman […]
In episode 269, I am joined by the inspirational Sarah Gun, Founder of GOGO events and the GOGO Foundation as well as a Co-founder at Collab4Good. Sarah and I discuss what it means to build impact chains or ripples of positive influence, starting from where you are with what you have. We discuss the upcoming […]
In episode 268, host Amelia Veale shares her top tips and advice for how to create professional looking videos to communicate your messages. In this solo episode, I share answers to some of the most common questions I get asked when I deliver our training – Film Like A Pro On Your Phone. I discuss […]
In episode 267, I delve into the powerful impact of story with Susan Rooney-Harding, Director of The Story Catchers. Susan explains how their evidence-based methodology harnesses stories for purpose to measure social impact in monitoring, evaluation and project reporting. Through story, they are able to humanise evaluation data, empowering decision makers to see real-life impact, […]
In episode 266, I’m joined by Ethan White, host of Community TV Program, Off the Couch with Ethan which was awarded Best Outdoor & Recreation Program at the recent Antenna Awards. Through his camping-based travel show, Ethan aims to inspire young people and their families to get off the couch and into the great outdoors! […]
In episode 265 of Be The Drop, I’m very excited to share with you an episode from our Narrative Network podcast member, Women On The Move, which is hosted by Donny Walford, the Managing Director and Founder of Behind Closed Doors. It’s a privilege to work with Donny and her team to produce this podcast […]
In episode 264 of Be The Drop, I’m joined by Lauren Hillman, General Manager at Channel 44 to discuss the critical importance of sharing real stories that represent real life situations. Lauren shares her experience and insights from working in Commercial TV and broadcast radio, to her role now in Community TV. Lauren provides tips […]
In episode 263 of Be The Drop, leadership and brand storytelling expert Gabrielle Dolan, returns to share her tips on how to tell Magnetic Stories. We discuss what brand storytelling is and the common mistakes businesses make when trying to tell their brand story. Gabrielle explains the five types of stories companies should seek to […]
In episode 262 of Be The Drop, Keynote Marketing Speaker and Columnist for The Drum, Samuel Scott discusses how to walk the talk and be a purposeful company that actually delivers on their beliefs, even if it’s not always profitable. This interview was recorded at Pause Fest 2021, and as a media partner of the […]
In episode 261 of Be The Drop, fellow podcast host James Perrin from The Overview Effect, leads a panel discussion with Maree Lowes, Dirtgirl actor from Dirtgirlworld and docuseries Eat.Dirt; Chris Andrew, General Manager of Black Duck Foods and George Peppou, Co-Founder and CEO, Vow Food. The conversation is an informed and passionate look into […]
In episode 260 of Be The Drop, environmental scientist, author, adventurer and public speaker Tim Jarvis AM explains how he has linked his expeditions in Antarctica to his work supporting solutions for climate change and biodiversity loss. From re-creating Ernest Shackleton’s Epic Expedition to addressing world business leaders at global climate change events, Tim applies […]
In episode 259 of Be The Drop, Mickey O’Brien, Cultural Educator and Advisor, descendant of the Kaurna and Narrunga peoples, reflects on the need to look for the commonalities, not for the differences in our cultures. Mickey shares how he’s working to support Aboriginal people to retain their knowledge whilst living in the pressures of […]
In episode 258 of Be The Drop, Anna Vincent, Film Producer and co-Founder of SLA Films discusses the requirement for filmmakers to embrace entrepreneurial principles. She explains how in the contemporary new world of film releases, creative teams can have a big impact on their film’s success, by connecting directly with audiences through social media.   […]
In episode 257 of Be The Drop, Nigel Wilson, Director at Australis Chambers discusses the underpinning structure and processes that are required to enable fast-moving and people focussed leadership. As we move through the covid-19 pandemic, Nigel looks at how we can utilise strategic governance frameworks to provide practical assistance for effective response, recovery and […]
In episode 256 of Be The Drop, Principal at Startmate, Lauren Capelin explains how a well-structured pitch can help you attract investor attention. We discuss how knowing what to include and what to leave out of your story, will simultaneously demonstrate your value and build curiosity; leaving potential investors wanting to know more.  This is […]
In episode 255 of Be The Drop, Tyson Drake explains performance marketing as the ability to quantify how you’re acquiring customers. He shares tips and insights into how you can track and review your marketing performance in terms of how much your customer acquisition costs and what return you’re getting. Tyson explains how to use […]
In episode 254 of Be The Drop, Chief evangelist at Canva, Guy Kawasaki is in conversation with Peta Petrakis as they discuss how to hone, accelerate and amplify creativity. This interview was recorded at Pause Fest 2021, and as a media partner of the event, it is my absolute pleasure to share some of the […]
In episode 253 of Be The Drop, experienced corporate lawyer Gerry Cawson, from Kain Lawyers discusses the process of capital raising and the different types of capital available at different stages of growth. The world of raising funds to grow your business can be complex and confusing but Gerry’s tips will help you navigate due […]
In episode 252 of Be The Drop, we look at how to forge space for creativity with Murray Galbraith, Founder at Half Decent and mentor with Startmate. Murray discusses the importance of building imagination blocks of time into your schedule, that include time for curiosity without a specific outcome. We discuss how removing boundaries and […]
In episode 251 of Be The Drop, Nicole Dyson, Founder of Future Anything, explains how they are working to transform young people’s passion and curiosity into innovative ideas that make their world a better place. Motivated to make education engaging and with real world relevance, Nicole utilised her teaching background to develop in-curriculum programs that […]
In episode 250 of Be The Drop, Tim Best, Operations Manager of the Vinnies Crisis Centres joins me to discuss the complex and sometimes life threatening issues facing women in crisis. He explains the prevalence of domestic violence as the key reason for women and children seeking crisis accommodation and support services. We also explore […]
In episode 249 of Be The Drop, we dive into social media and digital trends with Daniel Lean, the APAC Manager, Customer Success and Professional Services at Hootsuite. Over the past 12 months social media usage has increased but the question remains; how to improve ROI for social media and digital strategies? Daniel discusses some […]
In episode 248, CEO and Co-founder at Fleet Space Technologies, Flavia Tata Nardini, shares her inspirational startup journey. Launching a space tech startup in Australia, at a time when the country didn’t yet have a space agency, took guts, commitment and hard work. Flavia steps us through lessons she’s learned and touches on her role […]
In episode 247, Standard Ledger Founder and Managing Partner, Remco Marcelis, shares his personal insights on Startup Maths. Motivated to help entrepreneurs avoid the challenges and personal cost associated with his journey, Remco explains the key financial aspects to consider when raising funds in the Startup process. He provides tips to help navigate the best […]
In episode 246, Katherine Boiciuc Director and Brent Duffy Joint Managing Director at Maximus International, discuss courageous leadership. They explain how internalised fear, created by negative self-talk holds us back and how we shift this through a committed change in mindset and the stories we tell ourselves. They also reveal tips and habits you can […]



Now is the time to shine – it’s time to tell your story.