Using Brand Values To Tell Your Business Story – Mai Kitchen, Adelaide
It’s always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of Mai Kitchen, Adelaide, is one such business owner. He understands that day-to-day running of a business can be tough; focusing on the bigger picture is a positive way to help him jump those daily hurdles.
So inspired by his mum’s cooking, he named his restaurant after her and has built a business entirely driven by his fond memories of good, home cooked, family meals. He’s not in the food business, he’s in the feelings business; and he’s not without ambition either, remarking: “I wanted to have my mum’s name known throughout Australia.”
This is Dan’s version of Be The Drop?
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