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Together We Can Break The Cycle of Homelessness – CEO Sleepout

The overnight temperature dropped to 5 degrees on Thursday 29th June. The air was cold and hung damp around me as I tried to find comfort lying on wet grass, a piece of cardboard underneath me, and one above me. I scrunched deeper into my sleeping bag seeking warmth but the overwhelming feeling was one of being wrapped in icy fingers of cold.

For me, this was one night of cold and discomfort, for over 105,000 Australians, this is an experience that they face every night. Night after night. 

Understanding the power of first hand experience, Vinnies created the CEO Sleepout. The event brings together influential business men and women to raise not only funds but also awareness of the challenges facing those affected by homelessness.

To help spread this message, for today’s episode of Be The Drop, I interviewed a number of CEOs whilst participating in the event. We discuss what motivates them to give back, why it’s important and we also look at what it means to be a part of something bigger than yourself…
Check out this episode!

Amelia Veale

Amelia Veale

Amelia is the Chief Storyteller at Narrative Marketing. She has a passion for improving brand connection for brands and their customers, through story.