Marketing Strategy
Need help with your company marketing strategy? Want to boost SEO for your business? Is your social media not getting results?
Today’s world is digital, and our communications are largely online. But with so many networks and channels to choose from, what strategy is going to prove effective for your business?
Nowadays, it is not enough to have a website. Successful companies harness the power of digital publishing to market to more people, boost brand awareness and loyalty, and develop thought-leadership. The end result is an improved bottom line, but it starts with a robust marketing strategy aligned to your business goals.
Click the links below to view our various services, or contact us to ask a question.
>> Digital Communication Audit
>> Content Strategy – The Gold Report
>> Competitor Communication Analysis
>> Strategic Marketing Review
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Digital Communication Audit
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$ 1500 +gst
Strategic Starting Point -
Before investing significant dollars in a digital content strategy or marketing campaign, it is important to assess your current communication touch points, to identify and understand any key issues.
During the audit, we review key aspects of your business communication processes to determine what is working well and what needs improving. Addressing these issues will enable you to build targeted marketing strategies and deliver successful campaigns.
STEP 1 – Internal Review – Business Insights
STEP 2 – External Review – Customer Perspective
STEP 3 – Audit Report DeliveredFor a detailed breakdown of what’s included in our digital communication audit, contact us OR buy now to lock in your audit today!
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Content Strategy - The Gold Report
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$ 1,950 +gst
Only $1500 +gst if ordered in conjunction with our Digital Communication Audit -
Matched to support your key business goals, our gold report identifies in one summary document, an outline for your content scheduling. This takes the headache out of sourcing content ideas and ensures that all your content is relevant to your customers, supports your business objectives and is delivered via the most appropriate channel.
This report is worth its weight in gold as it creates one central location for all your critical content data, supporting the success of your marketing initiatives.
STEP 1 – Match Target Audience(s) + Key Content Pillars to Business Goals
STEP 2 – Confirm Keywords, Content Channels + Visual Assets
STEP 3 – Tailored Gold Report DeliveredFor a detailed breakdown of what’s included in our content strategy gold report, contact us OR buy now to lock in your audit today!”
* Please note: If you do not already have details of your target audience and key content pillars, additional work and cost will be added in order for us to establish these for you.
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Competitor Communication Analysis
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$ 650 +gst
Reviews 2 Competitors -
Our competitor communication analysis will review 2 of your competitors to outline and summarise the key digital communication and social marketing activities of those competitors.
It provides valuable comparison data, indicating current industry communication practices and a benchmark for comparison to your current marketing activities.
Identifying the strengths and weaknesses of your competitors allows you to develop communication strategies that build on your areas of advantage.
STEP 1 – Review competitor’s website, blog and social channels
STEP 2 – Review and rank competitor keywords and key messages
STEP 3 – Competitor Analysis DeliveredFor a detailed breakdown of what’s included in our competitor communication analysis, contact us OR buy now to lock in your analysis today!”
* Please note: Additional competitors can be added into this review, we would be happy to tailor a quote for you.
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Strategic Marketing Review
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Price On Application
Tailored to your business needs -
The Strategic Marketing Review will document the current strategy, outline the business model and make recommendations to improve business strategy, with the aim of:
- Improving financial performance
- Strengthening competitive position
- Gaining a sustainable competitive advantage over market rivals
The review report will detail recommendations on how to improve market position, attract and retain customers, reach targeted financial and market performance.
The strategic report will provide a detailed approach and roadmap to support your business in its actions to:
- Attract and retain the right customers.
- Compete against rivals.
- Position the firm in the marketplace.
- Bestrespond to changing economic and market conditions.
- Capitalise on attractive opportunities to grow the business.
- Achieve the firm’s performance targets.
- Mitigate internal and external threats identified.
STEP 1 – Stakeholder interviews > internal + external
STEP 2 – Data analysis > internal + external
STEP 3 – Competitor Analysis DeliveredFor a detailed breakdown of what’s included in our Strategic Marketing Review, contact us today!”
* Please note: The pricing for this report will depend on the size of the business and the depth of detail your business requires.