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Want to know how to start a business?

Most startup businesses fail. To give yourself the best chance of success, you need to know not just how to start a business but how to market it successfully too. Marketing is not just advertising on the internet, creating beautiful packaging for your product, or taking a stall at an expo. Good marketing begins with strategy and research. 

This is a comprehensive resource centre made up of our weekly Be The Drop podcast, blog, video channel, and downloadable tools. In these pages, you can equip yourself fully with knowledge of how to start a business and then build it into a profitable success.

From understanding your buyer persona to building a community online, discovering and nurturing new business contacts on LinkedIn, or using your personal story and brand to support your business growth, we cover all this and more. Just help yourself!

How to start a business

Our weekly Be The Drop podcast investigates how to use the art of storytelling to super-charge business through interviews with influential guests. Listen for free business and brand storytelling inspiration!

How to start a business

Feel empowered to be a better brand storyteller by reading our blog! It includes free marketing tips and tricks from the Narrative Marketing team, plus key insights from our Be The Drop podcast guests.

How to start a business

Watch our latest client videos, Be The Drop interview footage, bloopers and more! Subscribe to our YouTube channel to learn about the incredible visual storytelling superpower of video.