How To Write A Killer About Us Page [Training]

How To Write A Killer About Us Page [Training]

May 23, 2018 | ,

Once upon a time, there was an awesome company founded by a passionate individual. But nobody really understood who she...

Tell Your Business Story With A Sales Mindset [Training]

Tell Your Business Story With A Sales Mindset [Training]

In last week's Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it...

Putting Your Customer At The Centre Of Your Story [Training]

Putting Your Customer At The Centre Of Your Story [Training]

In last week's Storytelling Program blog post, we talked a lot about you. It was all about WHY you do...

How To Write A Killer About Us Page [Training]

Once upon a time, there was an awesome company founded by a passionate individual. But nobody really understood who she was or why her business was great… Unfortunately, this reads like the first two lines of most small business stories. You started a business for…

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Tell Your Business Story With A Sales Mindset [Training]

In last week’s Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your customers, so…

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Putting Your Customer At The Centre Of Your Story [Training]

In last week’s Storytelling Program blog post, we talked a lot about you. It was all about WHY you do what you do. This is super-important in developing your business story. But the other equally important side of this equation is your audience. So, in…

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The WHY at The Heart of Your Business Story [Training]

The most successful organisations and compelling business stories all have something in common. They understand not only what but why they’re doing what they’re doing. In this blog post, which forms part of our Storytelling Program for Business, we take a look at the WHAT,…

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5 Examples of Brands Winning at Marketing with Storytelling [Training]

I’ve been in marketing and communications a long time. (I’ve studied it even longer.) It’s interesting to see how techniques have evolved over time and identify which brands are favouring what approach. And who is winning. Storytelling is not a new idea. But it’s only…

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Amelia shares how she experienced the power of story telling

Why I Love Storytelling. In Life And Business. [Podcast]

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn’t until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of story…

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Storytelling To Inspire Your Tribe + Fuel Your Business | FREE Program

Is your business language bland and devoid of emotion? Do you feel like you’re saying the same thing over and over again to no effect? Is your brand story dull and lifeless? Well, I’m SUPER excited to be able to help! We’ve got another free…

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How To Use Facebook For Business In 2018

How To Use Facebook Live [Tips & Tutorial]

I’ve received a lot of questions and comments about how to do Facebook Live videos. This was a goal I set myself during our 2018 Goal Setting for Business program; every week, I wanted to do a Facebook Live video, so I’ve learned a few…

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PROGRAM COMPLETE! 2018 Goal Setting for Business

A little over six weeks ago, our 2018 Goal Setting for Business programs began for members of our Brand Storytelling Superheroes group on Facebook. The new year was an opportunity to set clear business goals and support each other to achieve them. Over the course of…

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How To Deal With Negative Feedback On Social Media

February 8, 2018

Negative comments are a fact of life and of business. And in this age of social media, they’re often public. It’s how you handle them that sets your brand apart. It’s no good shying away from negative feedback by hiding it or ignoring. Nor is…

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