Write Your Business Story With Kylee Bristow [Podcast]

Write Your Business Story With Kylee Bristow [Podcast]

The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to...

Supporting Women In Business With Donny Walford [Podcast]

Supporting Women In Business With Donny Walford [Podcast]

September 22, 2018 | , , ,

In the past decade there has been substantial conversation about the need to increase the number of senior positions for...

The Importance Of Simplicity In Web Marketing With Alex Counsell [Podcast]

The Importance Of Simplicity In Web Marketing With Alex Counsell [Podcast]

September 10, 2018 | , , ,

Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are...

Write your business story with Kylee Bristow

Write Your Business Story With Kylee Bristow [Podcast]

The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success. Kylee Bristow is a…

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Donny Walford Talks About Women In Business

Supporting Women In Business With Donny Walford [Podcast]

September 22, 2018

In the past decade there has been substantial conversation about the need to increase the number of senior positions for women in business and on Boards. Yet, there is still much work to be done as my guest this week, Donny Walford said, “it’s lonely…

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Web Marketing with Alex Counsell

The Importance Of Simplicity In Web Marketing With Alex Counsell [Podcast]

September 10, 2018

Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu. Alex is an advertising and…

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Tell Your Business Story With A Sales Mindset [Training]

In the last Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your customers, so…

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How Storytelling Can Be Used To Sell [Podcast]

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell.  Sometimes it’s as though…

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Paul Kitching: Expert At Storytelling In Sales

Relationships & Storytelling In Sales – Paul Kitching [Podcast]

November 20, 2017

In Australia, the word ‘sales’ can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching, has…

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Selling by Compelling Storytelling

Do you remember when Starbuck’s came to Australia around 2000? Their communication strategy had big ads with a steam boat arriving and the message “We’re saving Australia from bad coffee!” There was clearly a lack of market research, and the result was shown with the…

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Digital Content that Converts by Building Trust.

At the essence of content marketing, it is important to understand that your customers want to find what they’re looking for and quickly.  Therefore, to create content that converts, we need to get rid of anything that doesn’t get customers straight to what they want. We need…

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Communication that connects – a two way process

In one way or another, we are all looking to feel connected. To be a part of something, to align with other like-minded people, to share our experiences and feel valued. This is a fundamental part of the human condition. To successfully communicate, there needs…

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What percentage of your customers are influenced by marketing?

March 24, 2016

To really know if your marketing is effective, you need to know whether or not your customers interacted with your marketing at any point during their journey through your sales process. To determine that, your marketing influenced customer percentage can be a crucial data point.

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