Tell Your Business Story With A Sales Mindset [Training]

Tell Your Business Story With A Sales Mindset [Training]

In last week's Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it...

How Storytelling Can Be Used To Sell [Podcast]

How Storytelling Can Be Used To Sell [Podcast]

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing...

Relationships & Storytelling In Sales – Paul Kitching [Podcast]

Relationships & Storytelling In Sales – Paul Kitching [Podcast]

November 20, 2017 | , ,

In Australia, the word 'sales' can sometimes have a negative connotation and yet, it is the foundation of building a...

Tell Your Business Story With A Sales Mindset [Training]

In last week’s Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your customers, so…

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How Storytelling Can Be Used To Sell [Podcast]

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell.  Sometimes it’s as though…

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Paul Kitching: Expert At Storytelling In Sales

Relationships & Storytelling In Sales – Paul Kitching [Podcast]

November 20, 2017

In Australia, the word ‘sales’ can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching, has…

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Selling by Compelling Storytelling

Do you remember when Starbuck’s came to Australia around 2000? Their communication strategy had big ads with a steam boat arriving and the message “We’re saving Australia from bad coffee!” There was clearly a lack of market research, and the result was shown with the…

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Digital Content that Converts by Building Trust.

At the essence of content marketing, it is important to understand that your customers want to find what they’re looking for and quickly.  Therefore, to create content that converts, we need to get rid of anything that doesn’t get customers straight to what they want. We need…

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Communication that connects – a two way process

In one way or another, we are all looking to feel connected. To be a part of something, to align with other like-minded people, to share our experiences and feel valued. This is a fundamental part of the human condition. To successfully communicate, there needs…

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What percentage of your customers are influenced by marketing?

March 24, 2016

To really know if your marketing is effective, you need to know whether or not your customers interacted with your marketing at any point during their journey through your sales process. To determine that, your marketing influenced customer percentage can be a crucial data point.

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You Can’t Manage What You Don’t Measure

December 8, 2015

In marketing, one of the most important decisions that all companies must make is which marketing measures they will track in order to demonstrate marketing return on investment (ROI). There are dozens of different measures that could potentially drive success, from conversion rates to click…

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