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Personal Branding Tips From Brand Expert Kristen Werner [Podcast]

Personal Branding Tips From Brand Expert Kristen Werner [Podcast]

These days, it's not enough to have a corporate brand. You need a personal brand too. In some industries, it's...

Tell Your Business Story With A Sales Mindset [Training]

Tell Your Business Story With A Sales Mindset [Training]

In last week's Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it...

How Storytelling Can Be Used To Sell [Podcast]

How Storytelling Can Be Used To Sell [Podcast]

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing...

Personal Branding Tips From Brand Expert Kristen Werner [Podcast]

These days, it’s not enough to have a corporate brand. You need a personal brand too. In some industries, it’s more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level….

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Tell Your Business Story With A Sales Mindset [Training]

In last week’s Storytelling Program blog post, we talked about the importance of your customer in brand storytelling. And it is essential. But ultimately, in business, you’re looking to make sales. You are offering products or services that are of value to your customers, so…

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How Storytelling Can Be Used To Sell [Podcast]

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell.  Sometimes it’s as though…

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Putting Your Customer At The Centre Of Your Story [Training]

In last week’s Storytelling Program blog post, we talked a lot about you. It was all about WHY you do what you do. This is super-important in developing your business story. But the other equally important side of this equation is your audience. So, in…

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The Human Element In Business – with Phil Scardignio [Podcast]

Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a family startup manufacturing innovative solvent free bitumen membranes. Today Axis Group has numerous businesses within its portfolio, including new online business Monsta for DIY enthusiasts,…

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The WHY at The Heart of Your Business Story [Training]

The most successful organisations and compelling business stories all have something in common. They understand not only what but why they’re doing what they’re doing. In this blog post, which forms part of our Storytelling Program for Business, we take a look at the WHAT,…

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Podcasting 101 with Andy & Liam, Auscast Network [Podcast]

As podcasting becomes a stronger and more widespread communication platform, I’m increasingly asked for my ‘podcasting 101’ tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the…

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5 Examples of Brands Winning at Marketing with Storytelling [Training]

I’ve been in marketing and communications a long time. (I’ve studied it even longer.) It’s interesting to see how techniques have evolved over time and identify which brands are favouring what approach. And who is winning. Storytelling is not a new idea. But it’s only…

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Amelia shares how she experienced the power of story telling

Why I Love Storytelling. In Life And Business. [Podcast]

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn’t until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of story…

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Storytelling To Inspire Your Tribe + Fuel Your Business | FREE Program

Is your business language bland and devoid of emotion? Do you feel like you’re saying the same thing over and over again to no effect? Is your brand story dull and lifeless? Well, I’m SUPER excited to be able to help! We’ve got another free…

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