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Do you know who your current and ideal customers are?

Use this worksheet to:

  • Profile your different audiences
  • Familiarise yourself with their worlds
  • Understand where they go for information
  • Discover what will excite them about your brand
  • Learn how you can solve their problems

KNOWING YOUR AUDIENCE IS KEY TO REACHING THEM.

Your buyers are people, with differing behaviours, requirements and barriers to purchase.

Understand who they are and what they want. Relate to them and communicate with them as humans.