Founder of You Legal, Sarah Bartholomeusz, knows a thing or two about women in business. Winner of Telstra Business Women’s Award after only 18 months of You Legal being up and running, Sarah has also won a thought-leader award through Lawyers Weekly. Both awards recognise the change she has made in the way legal services can be delivered in Australia.
Sarah’s business journey began with being made redundant. She describes this as her “permission slip” to live a creative life. Now, with You Legal lawyers in every state, and with two books under her belt, Sarah describes being in business as a “hugely creative experience”.
In today’s episode of Be The Drop, we chat about recognising women in business, how to use stories to convey memorable information, and Sarah reveals why she knows so much about the shady underworld of drug dealing…
“I remember thinking, ‘a change needs to happen’. If not now, when? If not me, then who?”
Listen to this episode to hear Sarah Bartholomeusz, one of Australia’s leading women in business (share this on Facebook!):
In this episode you will learn:
- How to build a loyal client base
- Using content to add value for your customers
- What entrepreneurs can learn from drug dealers
- How video can humanise your business
“People file information through storytelling, which helps recall.”
I loved chatting to Sarah about how stories can help us to understand technical or unpalatable information, like business legalities and compliance. And I absolutely loved hearing about her own business story — from redundant and pregnant, to inspired and in business!
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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