If you want to achieve real business growth, a strategic and up-to-date marketing plan is one of your most powerful tools.
In today’s episode of Be The Drop, I talk about the WHY, WHAT and HOW of marketing strategy. I discuss why it’s likely to be your biggest asset for supporting business growth and I also give you a framework for reviewing or starting your own strategic marketing plan…
“Clarity on the bigger picture informs your daily, weekly and monthly marketing activities. This is critical to achieving your goals.”
Listen now to this podcast episode to get awesome tips on how to review your marketing plan (share this on Facebook!):
In this episode you will learn:
- The critical benefits to creating and maintaining a marketing plan
- Key data and insights that must be included
- The importance of a compelling and detailed Executive Summary
- Tips for kick-starting your marketing plan review
“You can’t manage what you don’t measure. Include financial data and identify how you will track performance.”
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!
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