Sasha Baranikov is an expert in storytelling to build trust. Co-founder and CEO of Uniti Wireless, she knows that stories are a powerful way to convey technical information and simplify it into relatable terms. When bringing a new product to market, you must tell the story of how it improves customers’ lives.
Uniti‘s product is super-fast internet. Described by Sasha as “like fiber through the air”, it meets a huge customer demand despite the competitive marketplace. And the business has seen rapid growth as a result. In just four years, Uniti has gone from a mere concept to a stable business with employees in two states, with further plans to expand nationally next year.
In today’s episode of Be The Drop, we chat storytelling to build trust, the constant learning of business, and Sasha reveals the key to making sales and resolving disputes…
“It’s so rewarding to see our customers sharing their experiences of our product and how we’ve improved their lives.”
Listen to this episode to hear Sasha’s experience of storytelling to build trust. You too can create a strong connection between your brand and your customers (share this on Facebook!):
In this episode you will learn:
- The importance of culture and vision in business
- How to build a personable & likeable brand
- How to use community to further your cause
- About storytelling to build trust in your brand
- Necessary support for fast growth business journeys
“Having the right people to connect and execute your business is essential.”
I loved chatting to Sasha about how stories are building their business. Stories are such a good way to break down complex or technical information and make it understandable. Sasha’s customers aren’t IT experts; they’re normal people, so talking to them in terms they can understand is critical to their marketing, sales, customer service, and ultimately their business growth.
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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