If you’re a small business owner or entrepreneur, you’ve probably typed into Google “how to run your own PR” at some point. Well, this podcast episode will help you answer that question.
Former journalist and founder of O’Rourke PR, Rebecca O’Rourke is an expert in helping people to tell their story through public relations. Over the past decade, Rebecca has worked with brands and entrepreneurs to get them seen, heard and remembered.
In today’s episode of Be The Drop, we chat about the evolution of media, her own business story, and Rebecca reveals some top tips for dealing with negativity towards your brand…
“PR is like anything. With practice, you get better.”
Listen now to this podcast episode to get awesome tips on how to do your own PR (share this on Facebook!):
In this episode you will learn:
- The Aussie approach to PR
- How to deal with negativity towards your brand
- About her valuable 8 week PR course: Halo Effect
- How news releases are changing over time
- The difference between pitching to traditional vs. digital media
“Everyone’s got a story. Everybody loves to hear a story. It’s how we connect as humans. And it’s how consumers connect with your brand.”
It was great to chat to Bec about storytelling in a PR context. There are so many synergies with what we do here at Narrative Marketing.
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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