If you’re wondering how to approach your content marketing, don’t worry; you’re not alone. Clients come to us all the time, overwhelmed by the number of channels and sheer volume of content out there.
And we help them by working out a content strategy for their business. We call it the Gold Report because, simply, it’s worth its weight in gold!
One central location for all your critical content data, our Gold Report matches target audience(s) and content themes to key business goals. It identifies relevant keywords, content channels and visual media to take the headache out of regularly producing content.
Does your content strategy do the same?
In today’s episode of Be The Drop, Narrative Marketing’s Wordsmith Jojo Furnival and I chat about the value of a content strategy, the latest Facebook algorithm changes, and we reveal some of the secrets behind creating a Gold Report of your own…
“You can’t just rely on Facebook anymore. Not unless you have the budget to pay for it.”
Listen now to this podcast episode to get insights from our ‘content marketing how to’ discussion (share this on Facebook!):
In this episode you will learn:
- Where content strategy sits within your business marketing and communications
- Why a content marketing mix is super important
- Useful resources to help you with your content strategy
- The benefits of email over social media
I can’t wait for the next installment of Be The Drop, to bring you more insights into the power of business storytelling. Everything we discussed in this episode makes sense to me. But does it makes sense to you? I’d love to hear your comments!
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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!
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